PAIN IN ADVERTISING: AN ANALYSIS OF THE CONTENT AND DESIGN OF THE ADVERTISEMENTS IN PRESS AFTER 11-M TERRORIST ATTACKS

Pain in advertising: an analysis of the content and design of the advertisements in press after 11-M terrorist attacks

On the anniversary of the attacks of 11 March 2004 which occurred in Madrid, we conducted a study which focused on the advertising published the days following the attacks.This study examines the message content and layout of ads across a sample of 178 advertisements published in the Spanish press.We created a table with 15 variables and 112 subvar

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Carbon footprint of industry-sponsored late-stage clinical trials

Objectives To quantify the carbon footprint from a sample of pharma industry sponsored phase III trials.To develop an approach that can readily be applied to future trials by AstraZeneca and other trial sponsors.Design Life cycle assessment including all the sources of carbon emissions associated with a completed, an ongoing and a planned clinical

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OmniVO: Toward Robust Omni Directional Visual Odometry With Multicamera Collaboration for Challenging Conditions

With the recent developments in computer vision, vision-based odometry plays an increasingly important role in the field of autonomous systems.However, using traditional visual odometry or simultaneous localization and mapping (vSLAM) only performs better in simple environments with obvious structural features.Visual odometry may easily fail in a c

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