Pain in advertising: an analysis of the content and design of the advertisements in press after 11-M terrorist attacks
On the anniversary of the attacks of 11 March 2004 which occurred in Madrid, we conducted a study which focused on the advertising published the days following the attacks.This study examines the message content and layout of ads across a sample of 178 advertisements published in the Spanish press.We created a table with 15 variables and 112 subvar